In 2010 I co-founded Brooklyn Slate Company, a manufacturer of slate cheese boards and coasters. Today the company's goods can be found in more than 1,500 stores and restaurants throughout North America, as well as England, Germany, Japan, South Korea, and Australia.
Slate is both rustic — think slate shingles on an old barn roof — and sleek. These two ideas inform every element of the brand, from product packaging to typography.
Our flagship product in retail packaging; a plated board.
Website home page.
Shortly after introducing our line of slate cheese boards, I began developing packaging for other slate products and accessories. All product design adheres to the basic tenets of the brand — simplicity and minimalism with some rustic elements.
Slate Beverage Coaster set.
The Wood Cheese Knife, Food Grade Mineral Oil, and Soapstone Pencil are all accessories to the standard line of slate cheese boards and coasters. The three items are often bundled and sold as the Tool Kit.
The Brooklyn Slate Tote bag; the Cheese Survival Kit tote bag.
In the spring of 2013 we opened our flagship store in Red Hook, Brooklyn. I designed the space, including the shelving, fixtures, and most furniture.
The main shop area. Oversized farm table in the foreground; custom built shelving at left and right.
Resident labrador retriever Garp lounges; wood cheese knives and other goods.
Glass paneling for shelving was sourced from existing structures in upstate New York; quarrymen hard at work.