Fashion designer Alessandra Mackenzie produces a line of luxury loungewear for women. I was tasked with designing a responsive e-commerce site that mirrors the simplicity and minimalism of the brand’s debut product line.
The home page features images from the brand’s current season.
The brand’s debut product line.
The product page.
The client requested that the site be simple, understated, and dominated by product photography — not unlike a traditional print lookbook or product catalog. In order to achieve this, I nested primary navigation and shopping cart functionality, while still making it very simple to browse the site or order an item.
Click on the menu button and the navigation panel flies out from the left.
Click on the bag button and the cart summary panel flies out from the right.