Double Entendre Marketing Campaigns
While the success and effectiveness of a logo is often gauged by its ability to communicate various meanings simultaneously (see Bank of America’s logo), slogans are similarly successful when they take the form of double entendres.
Double entendre slogans are nothing new, but recently I’ve noticed more and more across various marketing campaigns. Curiously, some of the brands compiled below have ubiquitous yet flat identities. This compilation is a work in progress; contributions are welcome in the comments below.
New York City’s YMCA
We’re Here for Good
MTA New York City Transit
Going Your Way
Chase
[Chase] What Matters
Salvation Army
Doing the Most Good
Adidas
Run Yourself Better
Parliament
The Perfect Recess
Old Spice
Smell Like a Man, Man
AMC
Story Matters Here
United States Census 2010
It’s In Our Hands
Sleepys
For the Rest of Your Life