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14Feb0

Double Entendre Marketing Campaigns

bank_of_america

While the success and effectiveness of a logo is often gauged by its ability to communicate various meanings simultaneously (see Bank of America’s logo), slogans are similarly successful when they take the form of double entendres.

Double entendre slogans are nothing new, but recently I’ve noticed more and more across various marketing campaigns. Curiously, some of the brands compiled below have ubiquitous yet flat identities. This compilation is a work in progress; contributions are welcome in the comments below.

New York City’s YMCA
We’re Here for Good

MTA New York City Transit
Going Your Way

Chase
[Chase] What Matters

Salvation Army
Doing the Most Good

Adidas
Run Yourself Better

Parliament
The Perfect Recess

Old Spice
Smell Like a Man, Man

AMC
Story Matters Here

26Jan0

My Verizon DSL Nightmare, or An Open Call to a Verizon Employee or Executive to Wrong a Right


Account Phone #
718 768 3073
Account # ILGT164865400

Dear Verizon, @verizon, @verizonsupport, et al.,

I write to notify you that your company, Verizon Communications Inc., is in violation of the following:

  • poor customer service
  • severe disconnect between presumably connected departments
  • general incompetence, ineptiude, and disregard for the customer
  • the use of voice recognition menus on your toll free lines

The following documentation of a series of very, very unfortunate events serves to underscore the above violations. Please review at your earliest convenience (assuming this level of time frame exists for you), and contact me directly with a plan of action to rectify the situation.

1/14/10
Call placed to set up a DSL Dry Loop business account at place of business. Estimated installation date: 7 business days from today.* This is frustrating, but optimism prevails.

1/18/10
Router arrives in the mail. General optimism is sustained.

1/21/10, 1/23/10
Auotmated call received from Verizon stating a technician will arrive on 1/25/10, between the hours of 8am - 5pm. Impressed by automated message and implied notion that a Verizon technician actually works 9 hours a day.

1/25/10, 5:01pm
Verizon technician has not arrived. Call placed to Verizon to check on technician status. While Verizon cannot directly contact the technician or the technician’s dispatcher, a computer made out of an empty aquarium and Atari controller tells the representative that the technician now has an estimated arrival time of 7:41pm.* Curiously enough, the dispatch cannot be rescheduled for another time, as that department conveniently closed at 5pm.

1/25/10, 8:15pm
Technician has not arrived and beer is gone. Another call is placed to Verizon, at which point the only helpful representative to date connects the dots to determine that an error has occurred in the dispatch system. Contrary to what was previously ascertained, this representative is able to schedule a dispatch for 9am the following morning.

1/26/10, 10am
Technician has not arrived; call placed to Verizon support. In an interesting (and now unsurprising) twist of events, representative states that the building is at DSL capacity, and the order cannot be fulfilled. Ever.*

1/26/10, 10:30am
In an act of desperation, call placed to Time Warner Cable. Time Warner offers a 5MBPS download/1MBPS upload service for a crippling $109/month, with a ten day installation lead time. Verizon finally wins at something.

1/26/10, 11am
Delirious, cold, and still out of beer, a philosophical inquiry into “customer service” ensues, the conclusion of which advances that Verizon should value all customers equally, and thus bring the building to an agreeable capacity. Verizon = democracy = customer service bailout!

1/26/10, 11:05am
Call placed to Verizon, and a brief summary of the above bullet points is laid out. Verizon checks their system, only to find that our building can support our Internet needs. Bummer though; our order has already been canceled without our authorization.

1/26/10, 11:07am
Let’s start over! “What’s your full name? A good number to reach you at? What type of service are you looking for?” Estimated set up date: 7 business days from today.

Compensation will be accepted in the following ways: high speed Internet service, acknowledgment that you’ve read Brave New World and watched “Brazil” while on break.

*Verizon representative ends phone call with “Thank you for choosing Verizon. We hope you’ll recommend our service to your friends and family.”

6Dec0

Getting Extreme with Roaring Lion Energy Drink

Sometimes you just have to get aggressive. Photographed in Sunset Park, Brooklyn.

Update: Our photo entry takes first prize in Roaring Lion Energy Drink’s Photo Safari Contest!

22Oct0

How to Tell your Users to Stop Using IE6

picture-19The above reads:

Hi, if you are coming to this site via Internet Explorer 6, you might not be getting the best experience possible. Honestly, I can’t even begin to think about what your entire experience on the internet must be like? (…probably like riding a bike on the highway while cars blow by you on their way to Costco to get gallons of mayonnaise and 60-inch plasma TV’s). How will you ever be able to use this website?????? You wont. You’re an asshole and your browser is an asshole. So look, I’m going to be honest: I kind of hate you. BUT we c-a-n make this work. Here is what I am going to need you to do: fire up your Toshiba ShitBook© that weighs about 45 pounds, wipe the Cheeto dust off the screen, download Safari ( http://www.apple.com/safari/download/ ), delete Internet Explorer from your computer, punch yourself in the face, and get me a pulled pork sandwich.

Lifted from New to York.

19Oct1

Philip Johnson’s Glass House

Just got back from a weekend in Connecticut visiting Philip Johnson’s Glass House. Nothing truly compels you to simplify like having no place to store all the things you don’t need.

This was Johnson’s painting gallery/man cave. The room-in-a-hill features wine racks in the bathroom and gallery panels that rotate, permitting Andy Warhol to push Julian Schnabel’s paintings out of view when David Whitney stopped by.

Warhol’s portrait of David Whitney hangs in the painting gallery.

The Glass House and its environs is totally worth the visit. The House’s trust gives tours in small groups; find information on reserving tickets here.

15Oct0

Monuments at Hamilton College

monuments-hamilton2smIt’s a tundra up there and a city down here.

26Sep0

Streak to Win at 2009 NYTVF Victorious

We had an amazing time at this year’s 2009 NYTVF. Thanks to all who came out! See photos here.

22Sep0

Free Hand Drawn Fonts

Over the past couple months I’ve collected an arsenal of free hand drawn fonts. These are particularly useful when you’re going for that DIY look and Gotham or Helvetica simply won’t do the trick.

font-sketch-rockwellSketch Rockwell

font-pointyPointy

font-mccoyMcCoy - Hello Lori

font-karabineKarabine

font-grutch-shadedGrutch Shaded

font-green-pilowwGreen Piloww

21Sep0

What are the Best Books of the 21st Century?

One of my favorite clients - favorite for their content, if not for the typographically heavy site I had the opportunity to design for them this past summer - is generating an amazing index of the best books of the new millennium.

We’re only nine years in, but there’s been much to read and even more to say about it. Literary blog The Millions is up to the task, as they’ve asked a panel of several dozen writers and written word luminaries to pick and discuss their favorites. The list begins here.

20Sep0

Clever I Heart Designs

In 1975 Milton Glaser designed the now ubiquitous I Love New York logo. “The pervasiveness of it is a great pleasure,” he states in an interview posted by LDL.

iheart1iheart8iheart4iheart2iheart7iheart6